Matches medium. 10% more for extra coverage. New York. Lasts 3 weeks. 100& gray coverage. Matches leading shades. Even salon color (Among leading retail permanent shades and pre-formulated salon color). 10 minutes to restore color. Same great shade and brush! Extend the life of your color. In between salon visit or at home coloring. 100% gray coverage in 10 minutes. Seamlessly blends roots. Our colormatch creme seamlessly blends roots with your lengths for flawless, even color from root to tip. It is specially formulated to match leading shades (Among leading retail permanent shades and pre-formulated salon color)., even salon color. Perfect for: Covering high amounts of grays. The most shade choices (vs. other retail root products). Permanent root color. Matches leading medium golden brown shades (Among leading retail permanent shades and pre-formulated salon color). Including: Preference (Registered trademark of L'Oreal Clairol and Nice'N Easy are registered trademark of Coty). Excellent (Registered trademark of L'Oreal Clairol and Nice'N Easy are registered trademark of Coty). 5G Medium Golden Brown. Nutrisse (Registered trademark of L'Oreal Clairol and Nice'N Easy are registered trademark of Coty). 53 medium golden brown. 535 medium golden Mahogany brown. Nice 'N Easy. 5G medium golden brown. R5G Rich medium golden brown. Clairol age defy. 5G medium golden brown. Feria (Registered trademark of L'Oreal Clairol and Nice'N Easy are registered trademark of Coty). 51 bronzed brown. 58 medium golden brown. Olia (Registered trademark of L'Oreal Clairol and Nice'N Easy are registered trademark of Coty). 5.3 medium golden brown. What's inside: Permanent color creme (1); Color activating lotion (2); Brush and bowl. Guaranteed (Satisfaction guaranteed or your money back. Call 1-800-Clairol (1-800-252-4765) within 60 days of purchase with UPC and dated cash receipt. Limit 1 one offer per household). www.Clairol.com. Visit our YouTube channel for tips and tutorials. Question? Call 1-800-Clairol (1-800-252-4765) or visit www.Clairol.com. For more guidance on shade matching go to www.clairol.com. Looking for a quick fix on the go? Try Root Touch-Up Concealing Powder. Made in Mexico.