100% gray coverage. Natural looking. Floral scent. Blend of tones & highlights. Strengthens & restructures hair every time you color. Color that cares every time you color! Our breakthrough permanent color creme, conditions at every step and now with repairplex for stronger hair and up to 97% less hair breakage (Vs. colored hair without repairplex technology)! Real, natural looking color. Natural looking color with blend of tones & highlights. Long lasting color that covers 100% of grays. Repair plex. Repairplex 2x repair. Conditions at every step. Allergy gentle (Featuring allergy gentle molecule. A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one) molecule. Fresh floral scent. Non-drop permanent color creme. Extra Light Blonde: Your Color Now: Light Blonde. Medium Blonde. Dark Blond. Your color with 10. Find your shade by chatting with Clairol on Facebook Messenger. On gray hair, color appears lighter than non-gray for a highlighted effect. This product contains: 1. Color creme. 2. Color activator. 3. CC+ Colorseal conditioner. Ingredients are listed on the bottom of the box. Stronger hair up to 97% less hair breakage (Vs. colored hair without repairplex technology). New Nice' N Easy with repairplex 2x repair: Actively restructures hair fibers deep inside and protects against breakage. www.clairol.com. Questions? Call the expert color consultants at 1-800-CLAIROL (1-800-252-4765), visit www.clairol.com or search for Clairol on Facebook Messenger to chat with us! Coming soon! New look. Same great color. Same great shade! Made in Mexico.