Smooth and rich. 100% Arabica. Slow roasted. My story been selected when I decided to follow my arabica 100% extreme curiosity in passion new flavors. I'm passion looking for the most always authentic coffee quality. Authentic Italian quality since 1895. Since 1895, four generations of the Lavazza family have devoted their lives to the pursuit of coffee perfection. One delicious cup, and you'll know why it's Italy's favorite coffee. Let our passion be your pleasure. Medium Roast: Discover Armonico, 100% slow roasted premium Arabica Beans: Best enjoyed black to savor its velvety finish and subtle notes of hazelnuts. Slow Roasting Method: A traditional process combining lower temperatures with longer times. Applied to premium beans, it develops aromas way beyond the usual roasting method. Intensity Scale 1-10: Armonico 7. www.lavazza.us. Made in Italy.