88 2-ply sheets per roll. Total 80.6 sq ft. 11 in x 6 in. 2x more absorbent (vs the Custom-Size-It brand 11 in x 5.5 in the US and the Premium Green Leaf brand in Canada). 25% more plus sheets per roll vs regular rolls. Limited warranty to consumers. Good Housekeeping since 1909. www.BountyTowels.com. Made in the USA from domestic and imported materials.