Gently cleans delicate puppy coats. Easy-rinse formula. Perfect Coat Mild Puppy Shampoo is specially formulated to be extra mild for your delicate puppy. Mild ingredients gently clean your puppy's skin and coat. Keratin and jojoba oil help condition puppy fur, keeping them soft and cuddly. Easy-Rinse Formula: No buildup; No excess oil; No frustration. www.perfectcoatgrooming.com.