Recommended by pediatricians & dermatologists. New look. New gentle fragrance. Natural oat extract. Gently cleanses & nourishes baby's hair & sensitive skin. Lightly scented. Hypoallergenic & tear-free. We use high quality, natural oats, and carefully harvest their moisturizing and soothing properties. Natural oat extract carefully extracted from the oat kernel. pH-balanced. Free of sulfates, soap, parabens, phthalates, phenoxyethanol. Aveeno is a pediatrician and dermatologist recommended brand.